Behavioural

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Reference Class Forecasting

Daniel Kahneman

Predicting outcomes by applying the historical base rate of similar situations rather than constructing a narrative about the specific case — the systematic antidote to the planning fallacy.

The outside view is the antidote to the planning fallacy. You ask: what happened to other people who found themselves in this situation? The answer is usually more sobering than the inside view — and more accurate. — Daniel Kahneman

Daniel Kahneman

Deeper Explanation

Developed by Amos Tversky and Daniel Kahneman, reference class forecasting is the 'outside view' — anchoring predictions in empirical base rates before layering in case-specific analysis. The 'inside view' — which most investment analysis uses — constructs a narrative about why this particular company, management team, or market will succeed, and forecasts from there. The inside view is systematically optimistic because narratives are compelling and ignore the statistics of how similar situations have historically resolved. The outside view asks instead: what is the base rate? What percentage of companies that looked like this grew at 25% for five years? What percentage of turnarounds in this sector succeeded? What percentage of companies acquired at these multiples generated positive returns for acquirers? These base rates are often available and consistently reveal that narratives outperform their base rate less often than analysts predict. The correct discipline is to start from the base rate and then ask what specific factors about this case justify departing from it — and by how much. Most investment theses adjust too far from the base rate, reflecting confidence rather than evidence.

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